New look for L driver vehicles

From the idea to implementation...

After nearly eight years, CAMION TRANSPORT's learner driver training vehicles are getting new lettering. 
The body of the newest vehicle has been built, and the great eye catcher is already out and about on roads in the Zurich region. The lettering on the existing L driver HGVs will be gradually replaced over the next few months.

We chose to keep the young trainee theme. Several ideas were tabled, blueprints were laid out and the basic concept for the favourite design was soon fixed. This was followed by some polishing up in the final phase. Some young employees acted as models for the professional photo shoot. They thought: «The difference to a normal working day was cool!» CAMION TRANSPORT’s three main vocational fields: road haulage specialist, logistician and office administrator transport, are portrayed on the truck. The fact that a young female employee posed as a road haulage specialist was no coincidence. Forget the cliché – women «discovered» this profession a good while ago.

At present, CAMION TRANSPORT has seven L driver vehicles underway on Switzerland's roads. For the professionals of the future.